Factors Influencing B2c eCommerce Diffusion
نویسندگان
چکیده
Despite the fact that B2c eCommerce has become important in numerous economies, its adoption varies from country to country. This paper aims to identify the factors inhibiting) B2c eCommerce and to determine their quantitative impact on the diffusion of online sales across countries panel model analyzing the relationship between (Macroeconomic, Demographic, Socio-Cultural, Infrastr Offer related) stemming from a complete literature analysis B2c eCommerce value in 45 countries over developed. Having a positive correlation coefficient, penetration, Internet user penetration and credit card penetration resulted as enabling drivers of the B2c eCommerce value across countries, whereas, having a negative correlation coefficient, distribution of income and the development of traditional retailing network act as inhibiting factors. Keywords—B2c eCommerce diffusion, influencing dynamic panel model
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